|Just another great story|
I have been inspired by many speakers over the years. Storytellers such as Lisa Ling, Aron Ralston, and this year by Robert Fogarty at FICP's Annual Conference in Hawaii with his astounding Dear World project - the speakers that shake you up with tales of their own, and of others, these are the people I want to be inspired by. Stories where every image, every word has a place.
When we create events, it is the conscious choices we make, in destination and venue(s), layout and design, programmed content balanced against white space and time for informal conversations, sound and lighting, decor - intrinsic vs created, ambient or focal entertainment, food and beverage, and all the thoughtful discussion leading to these decisions which determine the overall planned guest experience. When we market, we hope to capture the attention of the "right" people, those who will benefit from and create the energy of the event as it takes its shape and form. We need to create the environment and provide the information in digestible formats so their choices can be made easily, where conversations can flow, relevant and actionable takeaways can be inspired, and ultimately where they leave feeling richer for the time spent.
What have you been to lately that you felt this happen - where you leave more prepared, more inspired and bigger than when you arrived? I would love to hear about it!