Wednesday, May 11, 2011

Special Events - What Makes them Special?

The appeal of special events is precisely this: they are special. They elevate the everyday and allow people to live out a different way or being for a brief period of time.

If you are producing an event for the public, then you seek to promote and celebrate the special because special events hold public media appeal. They make good stories. The stories other people tell about an event are the realm of public relations. Now some of us are in the business of public relations, and kudos to you, for successfully sharing messages that bring brands to life and create connections for people to these.

From a pure Producer's point of view we want to create environments that allow escape from the everyday, where great company, food, beverage and engaging entertainment lets us not focus for a while... where we can put aside the every day things (and we all have them) and relax.

In the case of an evening event, one where the focus is on relationship building through shared experience, this would be an approach.

We create environments by first finding the "right" venue - whether it is the top of a mountain, inside an Aquarium, under a tent overlooking a sunset, or a purely blank space - dependant on where you are, the size of your group, the expectations, and so much more...

Once the venue is selected we combine furniture, linens, lighting, light, darkness, fabric, space, flow to create a sense of place that sets a tone and sends a specific message to the brain that you have arrived somewhere that is not "regular" and where you can allow yourself to be in the moment of where you are.

We use food and beverage in different ways in the evening than during the day. Through the day we want to use brain-friendly, lighter fare that allows us to produce the chemicals that provide a more alert state, allowing for greater contribution, learning and retention. In the evening however, we want beverages that say as you sip, relax. We can serve food that is richer, more luxurious in taste and texture and that send the messages that breaking bread in great company with great food is an excellent way to induce meaningful and thoughtful, relaxed discussion.

Entertainment can be used to set a background ambience, to provide close-up or interactive experiences, to provide a show that wows, get people moving on a dance floor, and to deliver key messages in ways that surprise. The entertainment when tied to the key objectives and integrated through the whole event is a layer that enhances in ways nothing else can, leaving lasting memories.

What really makes an event special though is a combination of all the above, and the small moments... a great takeway from a speaker, the person you meet and connect with instantly, a shared laugh over a moment of delight, a hand brushed in harmony during a powerful moment...

What memories will you create?

Fire and Ice - literally - with Cantrav Services

Monday, April 25, 2011

What does your six year old want?

Last week I had the awesome opportunity to go to Vancouver Fashion Week and enjoy the inspired fashions being created here and from designers from around the globe. Of course half the fun is seeing what other people are wearing. My favorite was a gorgeous lady; fabulous, perfect short blond hair falling perfectly, stunning blue eyes, a ready smile and wearing an uber cute outfit, including a tutu. How utterly fabulous I thought, and said so. Her gleeful response was "My inner six year old is so excited when we get to wear the tutu." 
My mom driving the go Kart

How that made me long to do something nice for my inner six year old, the one hiding under my skirts as I go to work and plan how others will play, take time to teach people how to create great environments to engage and play in, take my kids to their sports and play places... I am on some levels failing at my self-proclaimed mission to have more fun this year. I am succeeding beyond my imagination in creating experiences and being able to share my long earned knowledge with peers and colleagues, and sharing amazing experiences and small stolen, unexpected moments (kumquat)... all grown up fun, and I didn't even realize how much I was missing her until the tutu appeared.

Thank you mysterious child woman for the reminder.  What does your inner child long for?

Blogalog Apr 25: Becoming an Event Planner - what does it take

Dear Deborah aka @projectmaven at @eventwist

This weekend in doing some reseach while preparing to review an online course for an event management degree, I came across this description for what an event planner is and I have to say that for all we do, I found it a bit vague, and well, simplified.

Education Portal Job description says this about the job: An event planner is responsible for organizing meetings, parties, weddings and other important events. They are responsible for every detail including notifying attendees, booking a location and contacting a caterer. During the day of the event, the planner continues to delegate others to ensure that the event runs smoothly. Event planners may be contracted by companies or individuals.

I found this to be a bit on the "light side", either when compared to my own list of What a Meeting Planner Does or certainly to the Canadian Standards for an event coordinator, which outlines 45 areas of competency. These competencies when combined with 3 - 5 years of experience can lead you into the area of being an Event Manager (and various other titles earned along the way depending on your specialty) and requires a huge depth of understanding and skill.
No matter what city we are in, Vancouver, New York or the many cities around the world, where the people who are creating meetings, events and weddings are doing so much more than this, and bringing so much to their clients through their innovative ideas and unique creations - our hats are tipped to you. These highly talented individuals create teams of unbelievable depth and deliver events that truly deliver messages in unique and compelling ways. So to all you event planners out there - keep doing what you do and let's keep proving our value, one awesome meeting or event at a time!

Thursday, April 21, 2011

Blogalog with Eventwist April 21

Check out what Deborah has to say about New York and its challenges and inspirations here Eventwist says...

What I want to know is, as an event planner in Vancouver, how do you incorporate the unique aspects of your city that you love so much into your creations? But more importantly, when I visit you, what are you going to show me that will really make me know we’re not in New York anymore?

First it will be about the cuisine. First breakfast at Market at the Shangri La is followed by a bike ride around the seawall, and then we will board our luxury yacht and heading out on the water, passing freighters in the working part and the most luxurious homes as we head around the point, docking at Granville Island for a truly unique shopping experience - imagine acres full of fresh food, local artisans and their gorgeous wares, and NOT ONE chain store! Lunch can be enjoyed at one of the amazing cafes, restaurants or market stalls you discover along the way.

For the evening event, we will incorporate the fresh food found today and while enjoying amazing BC wine, we will enjoy the sun setting over the harbour while a local musician adds the extra ambiance that ends this evening in perfection. Ten minutes after leaving the market, we will be back at our downtown hotel, sated and delighted. Hello Vancouver!

Monday, April 18, 2011

Being Green

I don't know where this came from but today it has ended up in my email inbox, and I like it so this is the fastest way I know to share it!
From Tourism Vancouver
Something to think about ......

In the line at the store, the cashier told the older woman that plastic bags weren't good for the environment. The woman apologized to her and explained, "We didn't have the green thing back in my day."

That's right, they didn't have the green thing in her day. Back then, they returned their milk bottles, Coke bottles and beer bottles to the store. The store sent them back to the plant to be washed and sterilized and refilled, using the same bottles over and over. So they really were recycled. But they didn't have the green thing back her day.

In her day, they walked up stairs, because they didn't have an escalator in every store and office building. They walked to the grocery store and didn't climb into a 300-horsepower machine every time they had to go two blocks. But she's right. They didn't have the green thing in her day.

Back then, they washed the baby's diapers because they didn't have the throw-away kind. They dried clothes on a line, not in an energy gobbling machine burning up 220 volts, "wind and solar power" really did dry the clothes. Kids got hand-me-down clothes from their brothers or sisters, not always brand-new clothing. But that old lady is right, they didn't have the green thing back in her day.

Back then, they had one TV, or radio, in the house not a TV in every room. And the TV had a small screen the size of a pizza dish, not a screen the size of the province of Quebec. In the kitchen, they blended and stirred by hand because they didn't have electric machines to do everything for you. When they packaged a fragile item to send in the mail, they used wadded up newspaper to cushion it, not Styrofoam or plastic bubble wrap.

Back then, they didn't fire up an engine and burn gasoline just to cut the lawn. They used a push mower that ran on human power. They exercised by working so they didn't need to go to a health club to run on treadmills that operate on electricity. But she's right, they didn't have the green thing back then.

They drank from a fountain when they were thirsty, instead of using a cup or a plastic bottle every time they had a drink of water. They refilled pens with ink, instead of buying a new pen, and they replaced the razor blades in a razor instead of throwing away the whole razor just because the blade got dull. But they didn't have the green thing back then.


Back then, people took the streetcar and kids rode their bikes to school or rode the school bus, instead of turning their moms into a 24-hour taxi service. They had one electrical outlet in a room, not an entire bank of sockets to power a dozen appliances. And they didn't need a computerized gadget to receive a signal beamed from satellites 2,000 miles out in space in order to find the nearest pizza joint. But that old lady is right. They didn't have the green thing back in her day.

OMG...that was MY day too!

Sunday, April 17, 2011

Event Planning in Vancouver - Blogalog with @projectmaven


MPI WEC10 Welcome Reception on the VCC Terrace
 So here is the thing about event planning in Vancouver. We are truly a cosmpolitan city that has been dropped into an amazing natural west coast rainforest. An utter oasis of delight, whether you are under a centuries old tree, or heading out over a cliff or simply enjoying the view from the Convention Centre or one of our many meeting hotels that overlook the harbour and the coastal mountains. In a heartbeat you can go from sitting at a conference table to being in a kayak paddling into silence, or hopping on a bike for a 7 mile ride around the Seawall, enjoying a picnic along the way.

In the nearly two decades I have been planning meetings and events, I have been at a PCO where we worked locally and traveled with our clients; at a destination management company; at an incentive house where it was back to traveling around the world planning events; and back to a DMC - because I love my family and didn't see them for three years pretty much... but also because I am truly excited to share our destination with people from around the world. Our supplier partners are amazing, innovative and have both a ton of experience to share but also are excited to try new things with me.

Yes, New York you are full of great producers and stunning venues (BizBash has been my home page since it launched) but if you want to really connect, slow down, work in a city that leads the world in sustainability, and be pleased with the service you receive along the way... let's talk Vancouver!

Friday, April 15, 2011

EventTwist and TahiraLovesEvents - a blogalog begins!

Recently, Deborah Parnell aka @projectmaven sent me a (very long) email asking if I had ever thought of guest bloggers. I had not but I really think of this as "my little blog". Apparently this is all perception - and really, I like Deborah's perception better.

So her idea is that some of us blogging out here in the event world could be having a conversation through our blogs - an ongoing dialogue on topics we are excited about, that also has relevance to the business of special events, meetings and event production. A veritable blogalog!

Deb and I both realize there's already a terrific discussion going on in the Twitterverse among a very talented and diverse group of event professionals. In fact, it doesn't stop! Plus, it contains everything a good conversation should - useful information, good jokes, random comments, sly remarks and clever observations... what else could one ask for?

Well I'll tell you - more than 140 characters!

Now Deb has noted that as skilled an editor as she is, and a lover of the simple elegance of a good haiku, she'll admit, she does love to go on. ("ya think?") And, well, a blog is a little more accommodating of the stream of consciousness style of communication that is, frankly, her element.  Then she found me....

In Deb's words....
"So in choosing my first online pen pal, I naturally gravitated to Tahira Endean whose blog, "Events, Life and Impact Points" she describes this way: "Exploring event experience design and the positive impacts we can have when planning relevant and thoughtful meetings. Includes musings on the cool people and lessons along the way."

And I didn't have to dig too far to discover that she embodies the same appetite for blending personal anecdote with professional observation as I do. When I contacted her with the idea, she reacted with great enthusiasm. In fact, as our correspondence got underway, she remarked, "I like when you write me because yes you may be the only person I have met that writes more than me..." I am so glad that my wordiness is making someone else feel good!"

I do love that someone else writes more than me. I do fear though that when Kiki L'Italien and I show up in New York and hang with Deb - we simply won't have time to sleep and will never, never, never shut up! (which I am ok with)

We decided that our first topic would be a comparative look at New York City and Vancouver, BC, the cities we each live and work in, as segments of the event planning world. Having never been to Vancouver, Deb is excited to get an insider's view of that city, particularly from someone like me, who is so passionate about work and life here!  I have planned events on three continents, but NEVER New York, so I too am pretty excited!


Stay tuned as we launch what I hope will be an informative and entertaining back and forth. Who knows? You may even want to blogalog with us!  (please!)  
photo by the italian voice
what she said