Mobile - Events - Fun

Six weeks into my new job with QuickMobile not only do I remain extremely excited about the possibilities for mobile I am looking forward to some great upcoming events. 

For the balance of the year QuickMobile has partnered with BizBash to support their Plan a Thons - and what I know is when people I admire such as Warner Brothers Hillary Harris tell me how much fun a Plan a Thon is - I know we are in for a great ride across five cities, beginning this week in Toronto!   

At IMEX Frankfurt this year with the QuickMobile team we will be doing a really fun activation - so stop by there and say hi to Trevor Roald, get a great picture you can share and make sure to tag me back on the post @TahiraCreates so I can follow along on the fun! They will also be releasing the results of the meeting planner survey done in partnership and the results are pretty interesting. I feel many of us are still just starting to tap into the potential of our participants having their "world in their pocket" and I think the next few years will really see us use this to our collective advantage.

Add to this some great travel to shows including HSMAI, AIBTM and the IRF Invitational where you can also catch the Event Alley Show live, and it is going to be a rocking next few months. I look forward to catching up with MANY of my far-flung friends - it's going to be a blast! 

What Your Speaker Can Do for You

I was reminded this week of the reasons why speaker selection is critical, and it made me think about some of my favorites, which I will share in a next post, and then I was also reminded of great tips for your conferences on building content and some of things we could do better.

One of the first posts that twigged this was from Adrian Segar on why we don't find paying for content valuable when we are asking "experts" to be part of our event. Some very valid points in the post and in the comments.

For choosing and then maximizing speaker contributions, thank you Mark J Carter for these tips from your session in The Future Events Experience at AIBTM on WHY you want to partner with your speakers to lead to better content to lead to better experiences. It is about first considering WHO will attend, WHAT do they need from your meeting, WHY you will help them when they attend, and WHERE are they looking for information. Once you deep dive into these questions, you can begin to select speakers that make sense. 

What can your speaker do for you? Here are some suggestions for cross promotion once you have identified WHY you want the speakers to market for your event (beyond the obvious they are speaking there).  This is of course dependent on WHERE you will find your audience - you want to market where they are (google, association website, twitter, email etc.)
* Have speakers do mini videos on what people will gain by attending - post to their site and yours if appropriate
* Write a blog about what they will speak on and link to and from conference site
* Have speakers share their content on social media, linking to conference when that is appropriate

Sponsors are a critical point for all conferences, and have them be part of your content promotion. They should be a sponsor because there is a market match, so having them share your event information makes sense. Make sure you help by providing the information they need to do so, you will be doing both your events and your sponsors a service. 

What is next? BXBOnline is doing some very cool content applications with BobTV that will offer the industry some ways to share we have not yet been using. As we continue to "want what we want, when we want it" for our career, life, business, this will become a very interesting tool to watch.

Content plus context plus presentation style = successful learning, retention, connect-the-dot-ability - have fun in the process!

Smells Like

My Meeting Smells Better than your Meeting. Really? Really!

Jars of (smell) memories at a Night Circus,
produced by Cantrav Services 

At AIBTM next week in Chicago the Future Events Experience will include this session (presented by me!) along with many other snappy bites of information that will be an excellent addition to the time you spend on the show floor, as either an exhibitor or a hosted buyer.

What will I be talking about? The neuroscience of meeting design of course. The more we are learning about learning, and the impact of elements including scent, the food we provide, the use of music and the environment we create, the more we can create positive experiences that people will be talking about. 

Stop by and add your thoughts and ideas. If you don't see me here, I will be around the Vancouver booth (1423) where we will be learning more about apps and sharing information on why meeting in our gorgeous destination will benefit your organization.

Hope to see you there!

June full of idea sharing

The kind of food I hope to find
at meetings (Vancouver Convention
Centre, March 2013)

It has already been an incredible year of traveling, sharing knowledge and learning, with PCMA and The Special Event in January, the Green Meetings Industry Council in April and in just a few days I will join the Incentive Research Foundation for their annual meeting.

June is usually a time of birthday celebrations for my family and getting ready for exciting summer programs. While these remain true, this year there is back to back education that will be fantastic for meeting professionals, and I thought it might be fun to mention just a few which are all within ten days, making it impossible to attend all, but fun to think about!  

June 5 - 7, SPINCon, Atlantic City
For Senior Planners (10+ years) SPINCon is continuing to offer leading edge speakers in what will be a thoughtfully experimental environment with a focus on connecting planners to talk to each other and this looks great.  Two years ago I was able to go to this conference and can feel good about recommending it.

June 8 - 10, CMP Conclave, Spokane Washington
I have just renewed my CMP for the second time, and have been working on writing some elements for the next (9th edition) of the CIC manual so I was very excited about this being so close to home. I thought this might be the year to attend a conclave, but you really can't be in two places at once, so I won't make it, but especially after having met Wendy @frameworkmtgs at PCMA this January, I know that Spokane is going to rock this one - making it full of both great conversation and wine - enhanced social networking.

June 11 - 13th, AIBTM, Chicago (exhibiting)
This one is a must attend as I both love this show, and have the opportunity to support our Vancouver partners in activating the booth. In addition to the great people, the touchscreen experience of Vancouver, to learn about apps to support your planning with app gurus Dahlia El Gazzar who has been leading Wine and Apps sessions for local Chicago planners and Keith Johnston @plannerwire who is always talking tech, enjoy some BC wine, learn about audience engagement strategies with Katie of MYB and more!  That is just in our booth - check out the program for the many educational and connection opportunities that will be filling up these three days from the partnerships they have with ACTE, PCMA, ICCA, MPI, IAEE and SITE to their own Future Events Experience happening n the show floor.  I look forward to seeing many of you there!

June 13 - 15, Collaborate Marketplace, Denver (speaking)
I am thrilled to have been considered to speak at this event and to be able to join in and participate in sessions with what is an awesome lineup of speakers at this event designed for corporate meeting planners. If you haven't already checked this one out, I recommend you do - the feedback from previous years is awesome!

I look forward to new ideas and new connections, and to hearing about what others are sharing and learning along the way.

Blogalong with Eventwist - Vancouver, New York, and Yes Las Vegas

This week I had the distinct pleasure of being part of the new VANCOUVER booth at AIBTM in Baltimore. OK, reality check, I was administering this booth - making sure all the partners had what they needed for uniforms, swag, support etc. etc. Now, there is a reason I am the Creative Director at Cantrav. and not the administrator of much! So I dug in and got it done and I think I can safely say this was a roaring success - great sales team on the floor, great quality of hosted buyers who were committed to maximizing their time at the show and a great space to do it in!

Here was the funny/great thing about our row for me... beside us MGM Resorts on one side and Boston on another. Dave Gazley had lost the bet with Boston - check this out for Dave wearing the Bruins Jersey - a good sport that one! Just beside Boston, New York! So I think that between the class of Vegas's MGM Resorts and the yellow taxi cookies of New York, we held our own! I think that Lenny from Vegas may have been a bit surprised when I came up and gave him a hug, but when King Dahl says "Hug" - well. you HUG!  Whatever they might say about New Yorkers - I found them VERY friendly and I can't wait to go!

We LOVED having Kiki L'Italien filming Social Media Sweet Spot LIVE from the booth and we sure had some of the who's who stop by, naturally bringing them in for an interview - check it out and you will see Jeff Hurt, Joan Eisenstodt, Dave Lutz, Liz King, Traci Browne and then our Vancouver hosts including Ken Cretney from the gorgeous Vancouver Convention Centre and Doug Tewnion with the Vancouver Marriott Pinnacle - at least! Thank you ALL (but especially Kiki!)

On a personal note, seeing for the first time IRL people who have inspired me on-line for nearly a year - you know who you are - Jenise, Lindsey, Traci, Barbara, Ruud... and reconnecting IRL with Greg who took us to some serious local haunts (Nacho Mamas, the fabulous Blue Hill Tavern and then of course Walt's for Karake and Mamas on the Half Shell and then cannolis) - thank you sir, you are a star!  Andy - how much fun did we have? Thanks for sharing the experience. Liz, Billy, Andrea, Kiki, Glenn, Trevor, Joan, Midori, Jeff, Jessica, Christine, Dave... For anyone who does not understand the power of SOCIAl (media) - all I can say is keep reading...

I am so fortunate to have connected with people who are PUSHING THE BOUNDARIES, who understand that meetings can make a difference, and that when we as planners and producers take care of the people who attend our events and their educational, personal, professional needs are met through events that allow them to be engaged and to truly connect... this is what is going to make meetings and events continually better through relevance and proven RO... I(nvestment), E(ngagement), R(elationships)... let's create memorable moments and give people information they can use when they return to their organizations...  I say BRING IT ON!