Sunday, October 6, 2013


Shibumi. This delightful Japanese word expresses a state of being beautiful by being precisely what it was meant to be, and not elaborated upon, an effortless perfection.  When you have invested in an incentive travel reward for any number of participants, ensuring each person has an experience that leaves them feeling appropriately rewarded becomes critical, and elevating this asprirational trip to a place where you feel Shibumi has been achieved is in what we do, a little bit magical.
A room fit for a former President to speak in
(September 2013)

When you balance a unique set of elements and create your event Shibumi, you will find the guests enjoying a sense of richness for attending, and a sense of balance the event has delivered. Whether an evening of awards presentations, a colleague filled welcome reception, an afternoon picnic in a special location or a final night filled with engaging and interactive entertainment to finish on a high note, there are many ways to create this feeling, which must be designed to also fit your brand and your objectives.  When you find a creative partner who understands your objectives and then seeks out the combination of venue, d├ęcor, and entertainment that will deliver the environment that exceeds your expectations, you will find you leave with good feelings invoked and that ultimate achievement - satisfied stakeholders. 

Like other master practitioners (artisans, performers, designers as examples) a thoughtful event producer could be referred to as Shibui.  The true spirit of Shibui also defines a producer who contributes to the overall success of the team without doing anything to make themselves stand out individually. While often used to define excellence in team athletics, I believe the ability of a true creative leader is the ability to set aside ego, and to bring out the best of each team member and weave their expertise to produce a memorable whole.  Who’s on your team?

1 comment:

  1. That's lovely. Thanks a lot for sharing.