Friday, May 19, 2017

Defining Ready


We have all been here, in the throes of preparing to open your event. In this case I had arrived to register six hours after registration was open to find the signs still being painted. Days later speaking to some members of the organizing team it became clear why - this was an event with a reported 15,000+ attendees, and one of 4 events being produced globally, and they don't have an event planner on their team of eighty people.

Shades of the Fyre Festival which had a similar decision making process, and ultimate catastrophic ending were surfacing around this same time. We know there are more than 1.8 million events annually in just the US, and the same amount in just the UK, and let's extrapolate that to the other 190+ countries in the world, and it is stunning to me that events of this magnitude can think it makes sense to bring together thousands of people and not have any sense of organization around the logistics.

Let's face it, it's complicated bringing people together. They have to travel across time zones and with international documentation. They needed places to sleep and eat, and they want to learn and network. Their safety and enjoyment is reliant on our planning.

I know we have an industry with low barriers to entry, with a dearth of formal education, and with clients who don't understand the value that the experienced event professional brings to an event - but examples like this continue to surprise me. When will the world wake up to the value of what we bring across the board? Event professionals who have an ounce of common sense and often years of experience don't just make your event more beautiful and more fun, they make it happen on-time, safely, deliciously, on budget and with strategic outcomes in mind. They give meaning to your brands and ensure your participants leave with more than they arrived with in terms of knowledge and context and memories and often a positive shift in mindset. Intentional event design doesn't mean the painting will be done, it means we are taking all we know about feeding the brains and nourishing the bodies of our guests and creating experiences and environments that are transformational. Don't you want that for your next event?

Friday, April 7, 2017

Not Taking the Easy Road

Susan Cope kindly shared this picture which inspired
me to think about taking the road with the bumps,
and being happy about it!
As we navigate life and plan events for our clients (and their organizations) it can be tempting to take the easy road, stick to the status quo and stay comfortable, to stay 'out of the muck'. 

This got me to thinking...
When did we grow up and stop looking for what might be under the surface of a puddle? 
Why did you trade in your 'wellies' for designer footwear and stop exploring? 
Was it when you decided you are - eek - a "grown-up"? Here is the thing - the events we admire as being innovative are often being led by the grown-ups who are not taking the easy road. They are the experimenters, the dreamers, the moment-makers who are willing to invest the time to understand human nature and develop experiences that build on our human willingness to join group situations - festivals, events, conferences - and take calculated risks, celebrate shared success, test out new ideas, or learn in unexpected ways.   

How do I jump in the puddles? I have always had (endured) teasing from colleagues about my unstoppable curiousity - bookmarking sites, endless magazine tear-outs, notebooks full of ideas and walls full of post-its always looking for what will become "sticky". When event technology moved to the forefront I had to know more because this is our new audience, the ubiquitous digital native and while it is nearly impossible to keep up with #eventtech, we can't just lay down and let it overwhelm us.


Are you ready to explore what boundaries can be stretched to create deeper and more meaningful moments at events? This is my challenge - moving past the comfort zone to ensure we deliver events with maximum comfort that surprise, engage, move and transform clients, stakeholders and participants through live experiences.

For this reason, I am excited to attend the invite only Haute Dokimazo in Austin in May - because they are bringing together people who are breaking down boundaries. Who will I see there... You can request your event invitation at the link above, but don't wait!


Monday, April 3, 2017

Using Disruption to our Advantage


Participants were encouraged to add their wishes, hopes and dreams for the future to this wishing tree at an annual corporate celebration event. What would you wish for? 

We live in disruptive times, and the idea we could just make a wish, and have it come true, is both idealistic and desirable. I have been doing some writing about disruptive times, and include the links below. 


For Corporate Meetings Network, the Power of Events in Disruptive Times  When “unpredictable” is the new buzzword for the economy, everyone in the meetings and events industry should be a little nervous.
We have been through cutbacks, recessions, governances, regulations, and threats from both Mother Nature and other humans, all forever changing our ability to deliver hospitality to our guests in the way we (and our clients) feel they are most deserving of. Yet, as humans, we still travel, meet, attend events, and celebrate all that life brings us.


Disruption at Meetings and Events  As human beings, we have been innovating since the beginning of time, from the invention of the wheel, to trade routes, the industrial revolution…. you get the point. Our pace of innovation has rapidly accelerated with the digital age and the sheer number of people on the planet – as inventors and consumers. We understand more about human response to marketing and to experiences than we ever have, and we have the greatest opportunity to use all of this knowledge to elevate experiences, making them more relevant, memorable, and useful than ever before. What we can’t do is expect that anything will stay the same. It won’t.

How are you and your organization moving forward?