- Why is the organization hosting an event? Always start with WHY.
- Who is our audience?
- What will create positive surprises for them?
- Where will you host the event (destination and specific venue)?
- How does the choice of location, and the timing / when of the event impact your design and development?
When you can leave people feeling good about any of the above because you created with intention... well for me, that is when my job satisfactions is at its penultimate, and it is this feeling that keeps all of us in this demanding industry, in it.