The raging #eventprofs debate over the past week has evolved around the Successful Meetings launching of the first 13 of the "25 most influential people in the meetings industry" which included 12 men and a bed bug. I thought that MeetingChange had an excellent response to this, worth a read if you want to consider influence at all.
This was followed up by an #eventtable chat on who our Influencers are led by Jenise Fryatt, and the storify of this chat is included here.
My question is this - when planning events, how do you define if the experience was successful? If your objective is to influence thought or change patterns of behaviour how are you working with the people involved - facilitators, presenters, participants to do this?
Can an event create action or change that spreads out through your participants spheres of influence? (I would argue yes if you have clear objectives and a plan to do this such as we did with Get your Green on at EventCamp Vancouver)
Who are the people who influence our industry? I believe each of us will have our own stories to tell and our own influencers, and it is incumbent upon each of us to be part of the continued positive power that meetings and events have, and to ensure that in our individual roles we step up and take responsibility, and bring our teams along with us.
How have you used an event to create transformation successfully?
What barriers have you encountered?