Wednesday, September 28, 2011

Latte Minded Events

Latte Tulip by Mike White
Could I please have my event with half the fat, a shot of hazelnut, served long?

Today I would like my event large, with soy milk, extra foam and a shot of vanilla.

One event artfully designed, honey on the bottom, half-caff please, extra hot.

Of course that doesn't make any sense, but I believe we are seeing this expectation on many levels. When we can go into any number of fantastic coffee shops around the world and order our coffee exactly the way we like it, naturally we want to be able to translate this sense of satisfaction in the immediate experience to the rest of our lives. We can go online and order custom almost anything, but when we attend an event or conference we are stepping into a group experience, and our individual tastes must all be blended, ideally into a brew we can all enjoy.

Imagine as the meeting planner if you could create an event that perfectly satisfied. Where every session exceeds expectations, the rooms are always the perfect temperature, the company inspired, the food plentiful, healthy and delicious, the transportation not onerous, the technology awe-inspiring, the staging and sightlines ideal, the take-away learnings easily applied. For every single attendee.

Imagine attending your own "ideal" event. (please add a comment with what you would like to have included and share your own ideas) Where would it be? Who would join you and who might you meet? What topics would you want to learn about / share your own knowledge on? When would it be - time of year, weekend or weekday? What would you want to take away?

I sometimes imagine myself in the position of barista. All day, every few minutes, you are pleasing someone, managing their need, delivering to or exceeding expectations, in a pleasant and relaxed environment and that must be satisfying.

We look forward to seeing how the blending works for EventCamp Vancouver 
In the meantime, it is back to roast up some new event ideas!

1 comment:

  1. Really enjoyed reading this post! We are all getting so used to having tailor made services, why not our events? D.I.Y even.
    I would like mine with lots of fresh air and open windows, short presentations, plenty opportunities to talk with face to face and online attendees, hold the images and powerpoints, and please add some webinars on the go...