Since 2001 BizBash has been my home page, and I feel fortunate to now be one of the bloggers able to share information about the great people in our industry as they appear at various fabulous BizBash events around the country. Today we have an interview with Alyse Pask of PASK productions who will be at BizBash Live on April 23rd in Fort Lauderdale, talking about "7 Values Every Planner Should Live By". In an industry where we can struggle with the how / ethics of doing business I think attending this will be an excellent way to spend some time - being inspired by a thoughtful presentation which ties success to values. Following you will see why I think this, as Alyse shares her thoughts.
Q1. Your transition from Army National Guard
to president of PASK Productions must have an interesting story, would you like
to share a little of your journey between the two?
A1. When I started the company, I remember
thinking that there was nothing that had prepared me better for the challenge
then my military training. I
am sure many people would think the transition would be difficult however the
military and the business world have many similarities which are parallel... In
both worlds you must set a goal and determine the best path to get you there.
The military helped to strengthen my personal confidence to take on any
challenge and the stamina to push myself at all costs to attain my goals. I
think everyone can relate to this...There are moments in everyone's life that
you must believe in yourself and know you have the ability to succeed... My
personal journey in the military mentally prepared me to fight to achieve my
dreams.
Q2. Through your career you have focused on
a variety of luxury brands – what drove you to found your own company to focus
on this?
A2. It was the passion to elevate creative
energy that drove me to focus on luxury brands. Many luxury brands are
dedicated to embracing unique experiential design in their events. PASK is
driven to create one of a kind experiences that inspire people. I believe this
passion can help deliver authentic experiences for the luxury category.
Q3. Did you just find it was time to bring
your own values to each and every project?
A3. In the fast paced industry we are in, I
wanted to stand for something I believed in. I am passionate about the work we
do. We want to inspire the world one person at a time ;) (Editor's note - isn't this what keeps all of us producing events to some extent?) I decided at the
inception of the company that I would put a piece of myself into everything we
touched. I have done this by encouraging my team to embody these values. I
believe it is what sets us apart.
Q4. You obviously understand brand
management. Tell us a little more about how your core values at PASK have
defined your brand.
A4. I strive to instill my personal values
in all we do. By living these values, it allows the team around you, the work
you produce and the clients who bring you opportunities to have the same
positive thread that hold it all together. We are all drawn to like minded
people that respect our work, this is what the values help to maintain.
Q4. I believe events can be done in a sustainable manner (and teach a Sustainable Event Operations class at BCIT) and I love that you also are responsible for
an eco-music festival, EMU – can you tell us a bit more about this festival
and how it came to be?
A4. EMU, Eco MUsic, Festival was my
brainchild and passion project for 5 years that I turned into a reality. It was
an epic experience that challenged my value of personal courage. I have always
dreamed of doing my part to make the world a better place and this festival
helped me to feel that deeper connection to the world around me. We wanted to
shift people's consciousness through education and music to create a party for
positive impact.
Please see the link below which explains
all our efforts to inspire change for the eco conscious movement:
Author's note - this looks AWESOME and accessible and interesting and FUN
Q5. PASK has a great roster
clients including a host of premium liquor brands – after creating their
special events, what do you do for fun and relaxation?
A5. I LOVE to travel and see the world... I
am drawn to adventure travel. It allows me to push myself out of my own
boundaries to be more. Whether I am traveling to India for Kumbh Mela, hiking
to the top of Mount Fuji in Japan, or meditating on a sailboat with my Dad I
find myself deep in moments of adventure. It inspires me and in turn allows me
to build that inspiration into the work we do.
Do you want to hear more?
Alyse will be speaking in Fort Lauderdale on April 23rd during BizBash Live: The Expo, South Florida in the Event Innovation Forum track. More details on Alyse's session "7 Values Every Planner Should Live By" can be found here:
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