For the past three years I have had the great pleasure of supporting the Vancouver team in their booth, and this year, we focused on creating a more usable space (with the talented team at Cantrav) and I think we not only accomplished that but created visual impact worthy of this very fantastic show. While I have transitioned this as I changed jobs, it was bittersweet to do so, and I may have stopped by more than once to visit.
Last year QuickMobile had a fantastic space filled with iPads and sportily dressed staff rocking the colors and sharing information in their inimitable style. This year we opted to invite people into a relaxed atmosphere where they could learn more about mobile with us, enjoy a foot massage handily placed under the table during their meeting, and have a respite from the busy space all around us. Of course, we have to focus on technology, so in addition to demos, they could also see our newest social capture tool Concerto tracking Twitter activity on the screen, or check out the Augmented Reality built into the pictures on the back wall. That is right, the ARt (blown-up covers from our most recent resources designed for meeting planners) was really AR!
|this portion of the booth featured Augmented Reality fun|
This of course all happened before opening day, much as the great IMEX America app was launched and the excitement begins before we arrive as appointments are made, the floor plan is explored, we see who is going to be there and we procure tickets for the evening events including perhaps the CIC Hall of Leaders Gala, SITE Nite, the FRESH dinner, MPI Foundation Rendezvous and so many other events that take place throughout.
When I joined QuickMobile it was because I love the intersection of human needs and mobile technology, and to see the intuitiveness, interaction and analytics which will now facilitate a year-round community for IMEX Exhibitions - that is what makes my job interesting. I cannot wait to see what next year brings.
ps. there is a LOT more to talk about so watch for other posts to come!