As some of you know, I have worked across various sectors of the industry. I have been a PCO/Meeting Planner, an Event Producer at a DMC, a Sr. Event Producer (hey that's what happens when you change jobs right...) at an Incentive House, and now a Director of Creative and Production back at a DMC.
In any job we have had to answer this question, "What VALUE do you bring?" Whether asked by a meeting host (often in a profession completely unrelated to what we do and senior in their world), or a seasoned planner, my answer is consistent, “We will give you back time and use our expertise to create a memorable experience for your guests".
Anyone who is working in meetings and events is busy, working on mutliple projects for multiple stakeholders, who all work to their own time schedules, usually engaging less than three weeks before a program, and of course wanting us to adapt to their input. This is not even stressful, it is an anticipated reality. The reality is, in any job or position I have had in this industry, our teams have always risen to the challenge and made it happen. We don't do this alone, we do this with our highly engaged and professional supplier / vendor partners - who also understand that we are all always only as good as our last event.
Our last event is also very specific - very specific to meeting the individual needs of each and every guest who has participated, as everyone has an opinion. Now I have been doing this long enough that in the olden days, we collected thousands of paper evaluations and spent a lot of time collating these results, which were shared with one or two people. Then we moved into online surveys, an amazing tool for the instant results you can obtain, and again, reviewed by a handful of people. Now as meeting and event professionals, we have the added challenge of social media, a great tool for marketing, and a tool where now, in nano seconds, any spectacular moments can be shared, and any flaws can be exploited for all the world to share, with words, pictures, video all able to be streamed instantly. As if there wasn't already enough pressure on us! Are we ready to work tirelessly (or with a lot of 'insert energy beverage of choice') to create an end-to-end memorable experience for our participants - HECK YEAH!
This week I participated as a virtual participant in Event Camp Twin Cities twitter #ectc10 and it was phenomonal to hear the same messages from a room and a virtual room of people who CARE about making events more meaningful - and how we will continue to do that now and into the future.
This is what I will continue to love about what we do - everyone who is part of our extended team, does what they do with passion, energy and a true expertise and we are so lucky to wake up every day not knowing exactly what the day will bring, but knowing what we do makes a difference to the people we touch.